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Social Selling Skills

SOCIAL SELLING

It’s not 1984, Ford Escorts aren’t owning the roads, there’s not a huge yellow book on everybody’s telephone stand, and there are better alternatives to ‘cold calling’. LinkedIn provides us with a powerful platform to reach decision makers and build relationships before picking up the phone to make a call.

 

Social Selling, not to be confused with digital marketing, gives sales people opportunities for easier prospecting, a chance to build strong relationships from small touch points (such as a message on LinkedIn), and ultimately leads to more sales.

OBJECTIVES:

  • Develop an effective strategy for using social media for sales
  • Understand the difference between social selling and digital marketing
  • A full comprehension of the process needed to develop effective relationships and turn these into sales
  • Use Linkedin in colour to understand the best way to approach each potential customer online

ATTENDEES WILL LEARN:

  • How to use the four behaviour types to analyse potential customers’ online profiles to understand how to develop better relationships suited to them
  • How to use social media to find the right kind of customer and decision makers
  • How to build strong relationships from short yet structured messages
  • How to take the conversation to phone by using organised methods
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