It’s not 1984, Ford Escorts aren’t owning the roads, there’s not a huge yellow book on everybody’s telephone stand, and there are better alternatives to ‘cold calling’. LinkedIn provides us with a powerful platform to reach decision makers and build relationships before picking up the phone to make a call.
Social Selling, not to be confused with digital marketing, gives sales people opportunities for easier prospecting, a chance to build strong relationships from small touch points (such as a message on LinkedIn), and ultimately leads to more sales.
OBJECTIVES:
ATTENDEES WILL LEARN: