Anyone can sell on price, the secret to effective negotiation is that everyone feels like a winner. If every sale you make is at the bottom-line price, your team are eating into your margins.
Whilst there will be customers who are motivated by price, often customers are looking for something else from a product/service. It may be awards, testimonials, or longevity. Developing a deeper understanding of added value will lead to higher value sales and improved customer service.
ATTENDEES WILL LEARN: