Negotiation Skills
Anyone can sell on price, the secret to effective negotiation is that everyone feels like a winner. If every sale you make is at the bottom-line price, your team are eating into your margins.
Whilst there will be customers who are motivated by price, often customers are looking for something else from a product/service. It may be awards, testimonials, or longevity. Developing a deeper understanding of added value will lead to higher value sales and improved customer service.
OBJECTIVES:
- Develop a deep and comprehensive understanding of the negotiation process
- Understand that different customers have different motivations and how to reach these
- Use interactive exercises to gain a deeper understanding of negotiation from both the sales side and customer’s point of view
ATTENDEES WILL LEARN:
- How to use the four behaviour types to analyse customers’ behaviours and motivations
- An understanding of the different driving forces of customers in order to tailor your negotiation approach
- How to sell not solely based on price
- An understanding of added value
- How tailoring your negotiation approach can have a positive impact on customer service and customer relationships
Improve your sales figures today; contact the experts at Sales Coaching Solutions.
