Joe’s Tea Co. was born in 2012 and Joe’s sought after organic blends have since won 25 Great Taste Awards.
Joe and his team approached Sales Coaching Solutions in 2017 when they were looking for an uplift in sales. See what Joe had to say about his training and coaching with Sales Coaching Solutions below.
What prompted you to contact Sales Coaching Solutions?
The key reason for getting in touch was because I wanted to train the team and give us all a structured approach to sales and wanted us all to be singing from the same hymn sheet. Prior to our training, we had a bit of a scattered approach and not much structure to what we were doing so we needed this to change.
What did Sales Coaching Solutions do to solve these challenges?
Sales Coaching Solutions did a number of things, which were all beneficial in their own way. The first thing it did was brought us together as a team, which was really important because it focused our attention to what the objective was, and how we approach sales.
Often, we found that sales can be seen as a bit of a dirty word and it’s not necessarily an easy task. So, having a member of the Sales Coaching Solutions team in gave us clarity and helped us to break down the barriers to realise that when you think about it, and when there is a structured approach, that actually it’s not that bad. We now realise that sales is the lifeblood of every business, and without sales, you don’t have a business.
The training is clear and concise and it’s really easy to take bite-sized chunks and apply it to your day-to-day working life. Overall it was a really good experience and I’d recommend it to anybody who needs to get their sales in order.
What has been the impact of the training on your business?
The training from Sales Coaching Solutions has 100% given us results! For me personally, it has been a game changer to the point where I can say that I love sales! We now know that you’re not going to win them all, but I feel now that with every opportunity that comes, armed with the knowledge Sales Coaching Solutions have given us, we’ve done everything right and we stand a fighting chance. Prior to our training, we were very much selling at customers, but now we know what questions to ask, how to understand what the customer needs, and understand when it’s our time to shine to sell them the right product.
Our conversion rate has gone up in all members of the team from 20% to 40%, and our turnover is increasing by 25% year on year, and we have Sales Coaching Solutions to thank for this.